Nothing says ‘Happy New Year’ like a good grammar debate about syntax. I’m sure other copywriters will agree, the use of the term New Year can be a total room 101 moment.
So, should it be new year or New Year when it comes to good grammar? Should you capitalise New Year or should you keep it in lower case?
The answer is in the context.
If you use a greeting, followed by the downtrodden exclamation mark – yes, it is still good grammar to use one! – then you should use uppercase lettering.
For example: “Hi Jane, Happy New Year!”
But if you are talking generally about the new year, it should be lower case. Do not mix your cases! I’ve seen this a lot on Twitter recently and it’s guaranteed to turn every grammar pedant purple. No ‘Happy new Year’, please!
It’s a Proper Noun, dude…
The reason is that the New Year in ‘Happy New Year!’ acts as a proper noun and as such should be capitalised. When it is a common noun (usually preceded by an indefinite article or ‘a’) it is lower case, just like every other common noun.
…but it’s not always proper
But if you’re talking about ‘the new year’, this is where it gets a bit more tricky. Because you’re using the definite article. If the reference is talking about the actual event of New Year’s, it should be upper case, e.g. “The New Year’s performance was given by Robbie Williams.”
When common, think lower case
However, if you’re saying “Spend over £50 in the new year and earn more points”, it should be lower case, because it’s talking about the new year in general and includes more than one day in the reference.
And there we have it. Your copywriting new year lesson in how to suck eggs in 2017. Have a happy, healthy new year and remember, a rolling stone gathers no moss. So tap me up for some freelance copywriting. Or if you need any freelance tea making, I can handle that too.