Brochures, newsletters and loyalty schemes are all ways that brands seek to connect with their customers, long after the initial customer experience has passed. Your copy should work hard to tell a story about your brand to keep it front of mind.
If you think you haven’t got a specific tone of voice, think again. You might just need a copywriter to draw it out. I’ve found a voice for all sorts of brands from quirky entertainment providers to heavyweight car manufacturers. I can help you find yours.